advise+column

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1. Brooks is using the genre of the advice column in his OpEd piece. What is the effect of this strategy? In other words, his “essay” is not your usual opinion piece where the writer makes a claim and backs it up with evidence or is it? Does his choice of “high falutin” language –e.g., meme, febrile acolytes, cultural omnivores, etc. add or distract from his argument. Explain.